Subaru Canada Announces Title Sponsorship of IRONMAN Events in Canada
Partnership will include title sponsorship of all IRONMAN and IRONMAN 70.3 races in Canada
TAMPA, Fla. MISSISSAUGA, Ont. (June 27, 2018) — IRONMAN, a Wanda Sports Holdings company, together with Subaru Canada, Inc. (SCI), are thrilled to announce that Subaru Canada will return as the title sponsor for all IRONMAN® events in Canada for the 2018-19 race season.The 2018 Subaru-IRONMAN partnership will include title sponsorship of all IRONMAN and IRONMAN® 70.3® races in Canada, including: Subaru IRONMAN Canada, Subaru IRONMAN 70.3 Canada, Subaru IRONMAN 70.3 Muskoka presented by Subaru of Muskoka, Subaru IRONMAN Mont-Tremblant presented by Sportium, Subaru IRONMAN 70.3 Mont-Tremblant presented by Sportium, and Subaru IRONMAN 70.3 Victoria presented by Jim Pattison Subaru, as well as all related IRONKIDS® races in those markets. Subaru will also be the title sponsor for shorter distance triathlon events in the region including Subaru Iron Girl® Grimsby and the Subaru Ontario Tri-Series.
This is also the third consecutive year that Subaru Canada will sponsor the Road to Kona, a contest through www.roadtokona.ca that allows the nomination of an IRONMAN athlete to compete in the IRONMAN World Championship in Kailua-Kona, Hawai`i.
“Subaru’s dedication to promoting healthy lifestyles for Canadians in a family-friendly way has continued to grow with our involvement in IRONMAN events,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “Today, it’s reflected in all of our current triathlon sponsorships and the expansion of the Subaru IRONMAN races.”
Subaru has been involved with IRONMAN events in Canada for over two decades, dating back to the early 1990s with the grassroots series and the Subaru IRONMAN Canada. Throughout its 20-year partnership with IRONMAN, Subaru has expanded its sponsorship which now includes six extraordinary IRONMAN and IRONMAN 70.3 events in Canada.
“It is with great pride that we broaden our long-standing relationship with Subaru Canada,” said Stuart Selig, Executive Vice President of Global Partnerships, North America – IRONMAN. “We are thrilled to continue to promote healthy lifestyles with a valued partner who shares similar goals.”
About Subaru Canada, Inc.
Subaru Canada, Inc. is a wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Mississauga, Ont., the company markets and distributes Subaru vehicles, parts and accessories through a network of 93 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on Twitter.
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN®Triathlon Series, the IRONMAN®70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon® Series, mountain bike races including the Absa Cape Epic®, premier marathons including the Standard Chartered Singapore Marathon, and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.
About Wanda Sports Holdings
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media and marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.