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“I’m thrilled that we’ve been able to carry our strong sales momentum into 2018,” said Yasushi Enami, chairman, president and CEO of Subaru Canada, Inc. “With our strong product lineup, recent mainstream brand award from ALG, and continued commitment to serving our customers, we look forward to 2018 as being another historic year for Subaru Canada.”

The back-to-back record months to start 2018 come on the heels of a record-setting year that saw 54,570 units sold in 2017, marking SCI’s sixth consecutive annual sales record. Year-to-date sales through the first two months of 2018 are outpacing the previous year by 12.2 per cent, with a combined 6,475 units sold in January and February.

Sales were strong across the Subaru lineup for the month, with the Outback joining its smaller sibling, the Crosstrek, in outpacing sales for the same month last year. Outback sales were up 7.4 per cent in February for a total of 708 units retailed.

Subaru sales were strong across the country, with all regions posting improvements compared to February 2017. The Atlantic region led the way, posting an 15.1 per cent sales increase compared to the same month last year, followed by Ontario and Quebec, with increases of 12.4 per cent and 9.9 per cent, respectively. The Western region was also up an impressive five per cent year-over-year.

February 2018
3,254 Month’s actual
2,965 Previous year (same month)
289 Difference
9.7% MTD sales vs. STLY
6,475 2018YTD
5,770 2017 YTD
705 Difference
12.2% YTD sales vs. STLY
6,475 Q1 2018
5,770 Q1 2017
705 Difference
12.2% Current quarter sales vs. STLY